Hurricane Milton Forces Price Increases and Challenges for Local Accommodations in Tennessee

KNOXVILLE, Tenn. — Hurricane Milton’s Impact on Local Accommodations

As Hurricane Milton rages across the Gulf, many Floridians are seeking refuge in southeastern states like Tennessee and Georgia. While the move is necessary for safety, it’s creating quite a storm in the local hospitality industry. With so many people trying to find a place to stay, hotel prices are on the rise, leading some to wonder if certain establishments are taking advantage of the situation.

Understanding the Price Surge

Amanda Marr from the Sevierville Chamber of Commerce sheds light on the situation, revealing that October is typically a busy month for travel in the Smoky Mountains. “It is our second busiest month here,” she explains. “So it does cost a little bit more to stay here.” However, her concern stretches beyond the usual price increase; she acknowledges that a significant influx of evacuees is also contributing to elevated rates.

“Our hotels and lodging places are seeing some higher occupancy numbers, which can make it a little more difficult when people are trying to evacuate and come up here and haven’t already booked,” Marr adds. The urgent need for safe lodging means many families might struggle to secure a room, adding to the stress of an already difficult situation.

Support for Evacuees

In these challenging times, it’s heartening to know that some local businesses are stepping up to help those in need. The Inn at Apple Valley, for instance, is offering discounts to individuals with a Florida ID, showing genuine hospitality amid the crisis. Marr emphasizes that even during these trying times, there are options available to help evacuees find a comfortable place to stay.

Increased Preparation in the Hospitality Sector

Jill Thompson, the executive director of the Greater Knoxville Hospitality Association, notes that local hotels are ramping up their efforts to accommodate an influx of guests. “We put our hospitality hats on double time,” she remarks, explaining that hotels prepare by calling in extra staff and ensuring that they are stocked with essential items to facilitate longer stays.

The association encourages hotel operators to be as accommodating as possible during emergencies. “A lot of hotels don’t allow pets,” Thompson points out. She urges them to be flexible, suggesting that they consider the number of people in rooms and make allowances where possible. “We ask that they forgive that situation,” she adds with a note of hopefulness.

The Concern of Price Gouging

It’s no secret that price gouging can become an issue during natural disasters, and the hospitality industry is no exception. Although the Greater Knoxville Hospitality Association stands firmly against the practice, Thompson acknowledges that it can sometimes occur. “We strongly discourage price gouging during natural disasters,” she states, making clear that ethical practices should prevail in these challenging times. Nevertheless, the reality is that some hotels might still raise their prices, making it crucial for travelers to be vigilant and aware.

Advice for Travelers

For those fleeing Hurricane Milton, it’s wise to act quickly. Booking accommodations in advance can help secure a reasonable rate, as last-minute reservations may result in increased costs. Be sure to check for any special offers or discounts being provided to evacuees.

As Floridians make their way to safety in Knoxville, it’s vital to remember that local businesses aim to provide help and support during this tough time. With the community’s resilience and willingness to assist, hopefully, all evacuees will find a safe place to stay until the storm passes.

Closing Thoughts

When nature throws a curveball, it’s the human spirit that shines brightest. As we navigate the stormy waters of Hurricane Milton, let’s stay informed and compassionate, supporting each other as we weather the storm, knowing brighter days are ahead.